Marketing Head

  • Marketing
  • Makati, Philippines

Marketing Head

Job description

Be fully responsible for the end-to-end marketing function of the business; oversee the development and delivery of a fully integrated marketing strategy

About Us

Leflair is the go-to destination for smart buyers who wish to purchase branded and quality products at great price, while enjoying the same exclusive shopping experience as in luxury stores.

Leflair provides its members with exclusive access to the world’s best brands at up to 50% off retail. Every morning, we begin flash sales for women, men, kids, and home.

Job Description

MISSION OF THIS ROLE:

  • Oversee and grow the marketing department, define and execute the marketing strategy in order to acquire new customers, grow revenue and increase the awareness of the Leflair brand in the market.

  • Be the local spokesperson and represent the company for speaking opportunities at industry events and other public engagements.

  • Work alongside with other Department Heads to uncover insights about customer behaviours, lead all customer-related initiatives and ensure consistent communications across touchpoints.

  • Maintain a strong relationship between Leflair and its customers through continuous customer engagement efforts, including churn reactivation, customer retention and loyalty building.  

  • Build a world-class Marketing team, provide the team with leadership and guidance. Be the key contact for agencies, business partners and other external stakeholders.

DAILY AND MONTHLY RESPONSIBILITIES:

  • Manage day-to-day operations of the marketing team in order to produce, monitor and optimize marketing campaigns across all channels, including Social Media, CRM, Paid Search, Display, Retargeting, PR, Partnerships, etc.

  • Manage the marketing budget and allocate spend across channels effectively in order to achieve business targets.

  • Conceptualize and lead the development of monthly marketing campaigns. Collaborate with Commercial  and Operations departments to ensure strong sales performance.

  • Conduct relevant studies and analysis about our customers, provide insights and recommended actions for other departments to take towards a continuously excellent customer experience.

  • Identify business opportunities and close deals with key partners across industries to drive sales and acquire new customers.

  • Develop a strong and productive relationships with the media, key opinion leaders and social influencers, especially in the field of Business, Fashion and Beauty.

Requirements

  • Bachelor's Degree major in Marketing, Business Administration or related fields

  • 3 - 5 years experience in online marketing strategy, e-commerce is a plus

  • Expert analytical, quantitative skills.

  • Strong and proven leadership skills with experience in building and leading high-performing teams.

  • Proven track record in designing and executing  successful marketing strategies.

  • Strong listening skills and judgement to make wise decisions in the interest of Leflair

  • Strive for impact and high performance. Hunger for success with a committed motivation to getting things done

  • Passion for excellence, eagerness to learn and willingness to work hard

What We Offer In Return

  • Chance to work in a developing industry with skyrocketing growth rates

  • High performing environment where results are more important than effort

  • Competitive salary and promotions based on employee skill set and success

  • A chance to work with high energy, international and innovative teams

  • Freedom in a responsible, collaborative and creative environment

  • Access to our Employee Stock Options

This is a full-time position with competitive salary depending on experience of the applicant.

 

Still reading? Sitting on the edge of your seat? Apply now, and find out what’s next.

Contact us at careers@leflair.vn for further information.